Marketing Consultant Services
Think marketing doesn’t matter in government contracting? Think again.
Your brand is your first impression—and in the competitive market for federal, state, and local contracts, your brand needs to be clear, compelling, and tell the right story.
We can help. Summit Strategy is not a traditional marketing agency that does marketing for the sake of marketing. Instead, we focus on understanding your business and how you win first. Then we help craft a compelling brand story and build a marketing strategy that aligns with that story.
We help small and mid-sized businesses refine their branding, messaging, and marketing strategy to align with the government opportunities they want to win.
Our consulting services include:
Brand and marketing audit
Developing or refreshing brand identity
Defining your value proposition
Website development
Tactical marketing strategies
Whether you’ve been around for decades but haven’t had time to refresh your brand or you’re just getting started in government contracting, we bridge the gap—helping you modernize your presence, establish a brand that connects with decision-makers, and win the contracts that matter.
Brand & Marketing Audit
A strong brand is critical to winning business. At Summit, we understand how the right brand identity can elevate your services and products and get your messaging in front of the right people. That’s why, before creating content or redesigning a website, we do the hard work up front—analyzing who you are, who you want to sell to, and what makes you stand out.
Our audit evaluates your brand identity and marketing strategy, ensuring every element aligns with your business goals and positions you for success in competitive markets.
We’ll ask questions like:
Is your brand telling the right story?
Does your website support your business goals?
Are you leveraging the right channels?
Is your marketing collateral supporting the sales process?
Are you promoting your expertise?
Our marketing strategy consulting gives you actionable feedback to sharpen your messaging, refine your marketing channels to dial in on your ideal clients, and ensure every part of your marketing plan supports your growth goals.
Brand Strategy & Brand Identity
Your brand is more than a logo or tagline—it’s the foundation of how you connect with decision-makers and win business. So it needs to tell the right story. That’s why we work with you to develop a clear, strategic brand identity that shapes every marketing move, from capability statements to digital campaigns.
We’ll work closely with your marketing team (or other customer-facing team members at your company) and help you craft a brand that resonates, ensuring every touchpoint reinforces your value and positions you as an industry leader. Our expertise across business development, proposals, content marketing, and design, will give you an agile and strategic partner to drive real results.
Brand Discovery
First, we dig deep to uncover what sets you apart and how best to communicate it.
Market research and analysis: We identify your core attributes and ensure your brand strategy aligns with your target market.
Collaborative discovery: Through in-depth sessions and workshops with your team, we uncover the best ways to reflect your brand in messaging and communications.
Brand Development
Then we build on this foundation to create a brand that’s memorable, authentic, and aligned with your growth strategy.
Brand development or refresh: Whether starting fresh or refining your identity, we craft messaging and visuals that resonate.
Reputation and positioning: We align your brand with your target audience to strengthen recognition and credibility.
Brand Messaging
Your messaging should speak directly to your ideal clients and clearly convey your value. We craft compelling, strategic messaging that captures attention, aligns with your business goals, and positions you to win.
Visual Identity
A strong visual identity reinforces your brand’s professionalism and credibility. From logos to proposal templates, we design cohesive, high-impact visuals that enhance recognition and make a lasting impression.
Brand Reputation
Trust is the foundation of a strong brand. We develop strategies that strengthen your reputation, ensuring your business is seen as reliable, innovative, and the right choice for your prospective customers.
Website Development & Design
A professional, up-to-date website strengthens your credibility and positions you for government contracts. It might be tempting to just hire a company to do a website redesign, but we can work with you to make sure that redesign connects with the core stories about your brand, and make your website help you win more business.
We work with you to ensure you can use your website to showcase your brand’s expertise, past performance, and compliance with government regulations—helping you make a strong first impression.
We design and develop user-friendly, visually engaging websites that align with your brand-focused marketing strategy.
Our services include:
Website audits aimed at identifying gaps, ensuring alignment with GovCon expectations, and aligning your messaging with your brand identity.
Custom website design focused on creating modern, professional websites that will enhance your credibility and user experience.
Content crafted for your brand that is clear and compelling, telling your brand story in a way that resonates with your target audience.
Designing websites that highlight your differentiators and underscore your experience.
We ensure your website not only looks great but also works as a strategic tool to support your business growth for government contracting success.
Marketing Strategy & Marketing Tactics
At Summit Strategy, we go beyond consulting—we build a marketing roadmap tailored to your success. Our team develops data-driven strategies that align with your business goals, position your brand for growth, and are built on foundational marketing trends to convert prospects into new business.
Our services include:
Market research and competitive analysis to identify trends and opportunities.
Go-to-market strategy development to reach your target customer base and drive growth.
Messaging and content strategy to craft compelling, differentiated brand narratives.
Traditional and digital marketing strategy support to maximize visibility and impact.
Go-to-Market Strategy
A successful launch starts with a clear plan. We identify the best marketing channels, craft targeted messaging, and develop a strategic timeline to ensure your product or service reaches the right audience at the right time.
Content Strategy
Engaging content builds credibility and drives growth. We’ll work closely with your team to create a strategic roadmap for blogs, social media, and other content that reinforces your brand identity, connects with your audience, drives engagement, and supports long-term success.
Public Relations
A strong reputation requires more than great marketing—it takes proactive public relations. We develop PR strategies that reinforce your brand identity, expand your reach, and position you as a trusted leader in your industry. By strengthening relationships with customers, partners, and industry influencers, we enhance your credibility and ensure your message resonates with the right audience.
Marketing Campaigns
Effective campaigns drive brand awareness and generate leads. Our team has years of experience designing marketing strategies across digital, social, and email marketing to maximize engagement and deliver results building on your marketing analytics.
We can help you with:
Email marketing: Nurture your audience with targeted email campaigns that provide value and foster relationships.
Social media marketing: Connect with your audience where they are, using a social media presence to promote your brand and create community (starting with LinkedIn!)
Digital advertising: Reach a broader audience with online ads and search strategies designed for optimization that increase visibility and brand recognition.
Conferences and tradeshows: Enhance your physical presence with branded materials and messaging that stand out at events
Internal communications: Keep your team aligned and informed with consistent, on-brand internal messaging.
Marketing Collateral
Strong marketing materials make a lasting impact and can set you apart. We develop professional, on-brand assets that showcase your expertise and resonate with decision-makers for every stage of your sales and marketing journey—from outreach to proposals to oral presentations.
We help you create:
Thought leadership: Position your brand as a thought leader by sharing your knowledge through blogs, whitepapers, and content that provide value and insight to your audience, all enhanced by search engine optimization (SEO).
Capabilities statement: Present a concise, compelling overview of your brand’s strengths and offerings.
Brochures: Engage potential clients with informative, attractive brochures that communicate your brand message.
Case studies: Highlight your success stories and demonstrate your impact with well-crafted case studies and past performance write-ups.
Pitch decks and presentations: Make a strong impression with visual, on-brand presentations that support your sales and marketing efforts.
Templates: Maintain consistency with reusable templates for presentations, proposals, and internal documents.
More Ways We Can Help
Ready to Elevate your Marketing?
At Summit Strategy, we don’t just provide marketing consultant services—we deliver results. While we’re not your typical marketing consulting firm, we know what it takes to stand out and connect with government procurement officers.
And this is where we shine. We’ve worked with hundreds of companies just like yours to connect their brands with every aspect of their messaging. So whether you’re building a brand, launching a product, or scaling your business, we have the tools and expertise to guide you.
Want occasional support for your in-house marketing team? We’re here for you. Or have a team that’s spread thin and need full-service marketing experts? We can help. Get in touch today and let us help your business reach new heights.
We’ve always had a clear purpose: to help our clients compete smarter and grow stronger.
We are a fully remote company and provide services throughout the U.S.
