Marketing and Sales Training Courses
Summit Strategy has trained over 40,000 proposal, marketing, business development, sales, and technical professionals, equipping teams to move from “just trying” to consistently winning with clear sales strategies and confident execution.
Through engaging workshops, motivational speaking, online courses, and in-person training, we tailor each session to your organization’s unique needs—teaching the fundamentals of sales, proposal development, marketing, communication skills, and outreach.
Our most popular marketing and sales courses include:
The Winning Edge Workshop Series: Strategies to outshine your competition and win more business.
The Power of Storytelling to Win More Business: Helping technical and sales teams know how to gain a competitive edge and craft compelling proposals.
Let’s Get Social: Strengthening your LinkedIn presence to boost visibility and influence.
Ready to level up? Let Summit Strategy guide your journey to sales success.
Customized Training for Your Business
Our founder and CEO, Krystn Macomber, is a powerhouse speaker and facilitator, known for her high-energy, no-BS training that blends motivation with real, tactical skills. She brings over 20 years of experience helping B2B and B2G organizations sharpen strategy, elevate branding, and win more business.
She is a sought-after speaker and trainer for industry events and business teams in government contracting and B2B sales.
Organizations that book Krystn gain:
Tailored, high-impact training that meets your team’s unique challenges.
Engaging, interactive, action-driven presentations
that deliver strategy, humor, and real-world expertise.
Proven strategies
for improving sales management, proposal win rates, and team performance.
Expert facilitation
that fosters collaboration and drives meaningful outcomes.
Whether you need a keynote speaker, workshop facilitator, or custom training, Krystn delivers insights that inspire action and results.
BOOK KRYSTN TODAYSales Courses on the Pursuit Process
Successful proposal development starts with a clear, structured sales process that eliminates inefficiencies and maximizes opportunities. Our training blends high-level motivation with hands-on, tactical skills, ensuring learners are both inspired and equipped to take action.
We walk your team through proven pursuit processes, tailored for organizations of all sizes.
Attendees will gain actionable strategies to:
Refine outreach: Learn targeted prospecting techniques that identify high-value leads.
Navigate the sales funnel: Pinpoint strategies that propel prospects through the sales funnel.
Build lasting relationships: Foster stronger customer relationships—especially with government agencies—by understanding client pain points and tailoring solutions.
With these sales skills, your team will not only close deals but also build trust and credibility that drives repeat business.
Training Courses for Proposal Management and Writing
Winning proposals rely on mastering both the art and science of proposal development. Too many agencies focus on training just proposal team members. But, for organizations working in GovCon or B2B, developing a competitive proposal requires your whole team to understand strategy, positioning, and what resonates with evaluators. We train all contributors on what it takes to win.
Our proposal training program empowers all of your team, from technical SMEs to business developers to beginner proposal coordinators, with tools to:
Maximize efficiency:
Create high-quality proposals faster with a structured approach, reducing revisions and improving turnaround.
Enhance competitiveness: Analyze competitors effectively and apply industry-proven sales methodologies to position your proposal as the clear choice.
Strengthen client relationships: Build trust through client-centered proposals that showcase your team’s understanding of unique client needs.
Understand tactical processes: Tailor a pursuit process that actually helps your team target the right business consistently.
Manage proposal fundamentals: Know what it takes to build an effective cover letter, craft strong past performance summaries, and highlight your win themes.
We deliver practical insights and proven methods, helping your team craft winning proposals with confidence.
Strategic Proposal Positioning
Winning proposals start long before the RFP drops. We train your team to identify client pain points, understand agency priorities, and build relationships early—so you’re the clear choice when opportunities arise.
Data-Driven Proposal Processes
Stronger proposals come from smarter data. We teach your team how to track key performance metrics, analyze win rates, incorporate client feedback, and refine strategies—turning insights into consistently effective sales results and more competitive proposals.
The Power of Storytelling to Win More Business
Data matters, but stories win. We help your team craft compelling narratives that engage evaluators, differentiate your business, and build trust—making every proposal more persuasive, memorable, and not boring.
Winning Resumes + Case Studies/Past Performance
Turn past performance into a competitive advantage. Our training helps your team develop reusable, high-impact resumes and case studies templates and frameworks that highlight expertise, save time, showcase results, and strengthen every proposal.
Proposal Review and Optimization
A strong review process is the key to a winning submission. We train your team on structured color reviews, compliance checks, and content alignment—ensuring your proposals are polished, strategic, and contract-ready.
Managing Proposal Teams
Leading proposal teams requires unique influence and collaboration across departments. We equip proposal managers with the skills to streamline workflows, align departments, and keep teams productive—so proposals stay on track and deliver results.
The Proposal Profession
Proposal writing isn’t just an administrative task—it’s a revenue-generating career. We provide training for all experience levels, helping professionals sharpen skills, advance into leadership, and build long-term success in the field.
Sales Training Programs for Presentation Development
Death by PowerPoint? Not here! Engage your audience with unforgettable presentations that drive your message home. Great presentations are more than well-designed slides—they’re narratives that capture attention and communicate your message effectively.
Participants will learn how to:
Structure compelling narratives that keep audiences engaged.
Use visual storytelling sales techniques to enhance understanding and retention.
Deliver with confidence and clarity, whether presenting to clients or internal teams.
Engage and persuade decision-makers with strong messaging and delivery.
Receive hands-on coaching and expert feedback to refine their presentation skills.
Your team will walk away with the selling skills and tools to create impactful presentations that inspire confidence and leave a lasting impression.
Standout Oral Presentation Skills
Your oral presentation is your chance to bring your proposal to life. We train every member of your team—from sales leaders to technical experts—in visual storytelling, body language, presentation structures, audience engagement, and responding to questions. We help your whole team upskill orals and feel confident they can deliver persuasive presentations that leave a lasting impression.
The Art & Science of Visual Presentations
Strong visuals enhance persuasion. We teach your team how to combine compelling graphics with clear messaging, turning complex ideas into impactful, memorable presentations that build evaluator confidence and drive results.
Working with Remote Proposal Teams
Bringing together a remote proposal team—especially one meeting for the first time—comes with unique challenges. We help companies build strong, high-performing teams by combining professional development for individuals with customized training that enhances collaboration, relationship management, and efficiency.
Our tailored sessions provide:
Professional growth for team members: Equip individuals with career development skills, from improving proposal expertise to advancing leadership abilities.
Stronger team dynamics: Foster communication, trust, and collaboration among remote team members to streamline proposal development and sales performance.
Customized training:
Address your company’s specific challenges, ensuring your team works efficiently and effectively, no matter where they’re located.
Actionable strategies:
Provide practical tools for improving workflows, streamlining the sales cycle, managing deadlines, and increasing win rates.
With our guidance, your remote team won’t just function—they’ll thrive, delivering stronger proposals and long-term success for your business.
Marketing and Brand Identity Training
Winning proposals are only one part of success. Building a strong brand identity and effective marketing strategies ensure your business stands out in competitive markets.
In our marketing course, we’ll train your team on:
using a brand to connect with customers and support long-term growth
refining messaging
selecting the right digital marketing channels
elevating your brand identity
connecting your marketing strategies to proposal strategies
Participants will leave with actionable plans to strengthen their brand identity and build consistent messaging across all touchpoints.
Personal Brand
A strong personal brand builds influence and career growth. We help business leaders and sales professionals identify their unique strengths, craft compelling narratives, and develop consistent messaging that enhances visibility and credibility.
Social Media
Social media is a powerful tool for business development. We train teams to build a strong presence, create thought leadership content, and use platforms like LinkedIn to connect with decision-makers before the RFP drops, engage prospects, and strengthen relationships.
More Ways We Can Help
Upgrade Your Marketing and Sales Teams to the Next Level
At Summit Strategy, our sales and marketing training courses go beyond theory. We empower you with practical tools, proven methods, and industry insights to achieve meaningful results.
Ready to climb higher? Let Summit Strategy guide your journey to the top.
We’ve always had a clear purpose: to help our clients compete smarter and grow stronger.
We are a fully remote company and provide services throughout the U.S.
