The Summit Win System™
A Proven Framework to Win More Government Contracts
Want to improve your win rate, align your business development strategy, and build a pursuit process that actually works?
The Summit Win System™ is your blueprint for government contracting success.
What is the Summit Win System™?
The Summit Win System™ is our proprietary five-phase framework designed to help government contractors align their business development, marketing, capture, and proposal efforts.
Unlike a CRM or automation tool, the Win System is a strategic, people-first system that helps you build a strong pipeline, develop winning proposals, and scale sustainably.
This is how top-performing firms:
- Align internal teams around clear goals
- Create content + messaging that resonates with public sector buyers
- Stop chasing random RFPs – and start winning on purpose
Why You Need a Win System™
Most contractors lose opportunities not because they’re unqualified – but because their growth efforts are disconnected + reactive.
The Summit Win System™ solves that by bringing structure + strategy to every phase of the pursuit.
It’s ideal for:
Small businesses trying to break into government contracting
8(a) firms preparing to graduate or scale
Mid-tier contractors stuck in a plateau
BD + proposal teams overwhelmed by disjointed processes
Large firms chasing everything instead of the right things
Teams with disconnected BD, marketing, and capture
The Five Phases of the Summit Win System™
1. PLAN: Build Your Foundation
Set your business development strategy and internal processes up for success.
Define your target markets, buyers, and vehicles
Align BD, marketing, and proposal team roles
Create a scalable pursuit process and pipeline tracking method
Clarify your go/no-go decision-making framework
2. POSITION: Be Known Before the RFP Drops
In government contracting, familiarity builds trust. Position your firm to get shortlisted – before the solicitation even hits.
Develop a clear value proposition + brand identity
Refresh your capability statement + website
Launch marketing campaigns that build visibility with decision-makers
Align messaging across marketing + proposal materials
Implement pre-RFP capture strategy + planning
3. PROPOSE: Write to Win
Respond to RFPs with confidence and clarity – not chaos.
Create a content library + templates for faster, higher-quality submissions
Train writers to focus on what evaluators care about
Use scoring criteria to guide structure + messaging
Standardize your kickoff, review, and submission process
Focus on scoring points, not just submitting documents
4. PERSUADE: Train Your Team to Close
Help your team show up strong in orals, tech challenges, shortlist interviews, and pitch meetings.
Coach for message clarity, presence, and delivery
Design visual aids that reinforce key messages
Conduct realistic rehearsals with feedback loops
Elevate SME + executive confidence in front of evaluators
5. PROPEL: Optimize + Scale What Works
Turn one win into many. Build a growth engine that can sustain long-term federal success.
Train your team to scale BD, capture, and proposal efforts
Conduct win/loss analysis that actually informs your strategy
Build SOPs, onboarding tools, and repeatable processes
Use tools + data to evaluate what’s working
Continuously refine your approach as your business evolves
Benefits of Using the Summit Win System™
Improved win rates
with a strategy-backed approach to every pursuit
Faster proposal development
through templates, tools, and content reuse
Stronger BD alignment
across capture, marketing, and proposal teams
Clearer messaging
that resonates with government buyers
Scalable systems
that grow with your company
Ready to Win Smarter?
Check out our Win System Scorecard™ – a free assessment to evaluate where you’re strong, where you're stuck, and how to fix it.
Let’s build the system your business deserves.
We’ve always had a clear purpose: to help our clients compete smarter and grow stronger.
We are a fully remote company and provide services throughout the U.S.
