Insights + Resources

The Summit Explorer

Every explorer needs an experienced guide. Whether you’re traversing a mountain or exploring new terrain, a guide will help you reach your destination.

Serving you as a guide is the heartbeat of Summit Strategy. That’s why we’re sharing some of our valuable insight from our experienced, expert team and partners for you to add more tools to your toolbox and take your business to new heights.

Ready to begin your journey to the summit?


Start with our Summit Explorer.

June 9, 2025
What’s a Win System™ – and Why Every Growth-Focused Company Needs One

If your team is stuck in a cycle of reactive business development, disconnected marketing efforts, and proposal fire drills, you don’t need a new CRM. You need a Win System™. A Win System™ is the foundation behind consistent growth. It’s how successful companies align business development, marketing, capture, and proposals into one intentional strategy – so they’re not just chasing work, they’re winning it. Here’s what that actually looks like in practice.

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October 2, 2023
Stop Wasting Time with Outdated Proposal Strategies

There’s a place for tried-and-true methods, for tradition, and for working to maintain a standard of excellence. The world of government contracts has changed radically since these steps were developed, and education and training for government have equally evolved. There are more opportunities for professionals pursuing work in the GovCon world than ever before, yet some still believe this one-size-fits-all process can apply to this ever-changing landscape.

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September 7, 2023
Mastering the Questions to Ask in a Government RFP Response: Tips and Strategies

Not all questions are created equal in the GovCon world. Are you constantly disappointed at the Q&A responses you receive in your GovCon RFP responses? As humans, we’re naturally curious. Asking questions is a core instinct, so it makes perfect sense why asking questions in response to a GovCon RFP would be simple. Right?

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July 7, 2023
Your Brand Voice Matters

Ask yourself, would you rather have “great tasting cookies” or “cookies just like mom used to make”? My mom made some “great tasting cookies” when I was a kid, but that’s probably not true for everyone’s mom. So why would a cookie company advertise “cookies just like mom made” if there’s a reasonable chance it’s not true?

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April 13, 2023
Developing a Strategic Edge to Win Federal Contracts

Landing B2B or B2C contracts in an ultra-competitive market can be incredibly challenging. Landing federal contracts (B2G), however, can feel like scaling a mountain over and over. While your pursuit process starts with grand ambitions, it can easily spin out of control quickly and leave you with stale business development efforts – or even cause you to miss an opportunity completely.

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March 1, 2023
The Year of WE: Drive Revenue Through Sales & Marketing

Turning chaos into confetti. We’ve made it through the first month of the new year, and it’s time to seriously consider how we’ll be focusing our 2023 energy. Of course, a great way to look forward is first to reflect on where we’ve been.

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January 15, 2023
Your Strategic Edge: How to Build a Proposal Management Process That Scales

“Every single function that goes into preparing and winning proposals is extremely important. It’s frankly one of the only ways a business can sustain its size and grow,” says Krystn Macomber, the founder of Summit Strategy.

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June 27, 2022
Starting A Business is Not Easy Peezy. It is Humble Pie.

Building a successful business requires resilience, determination, a growth mindset, and a dash of serendipity. As fellow APMP members, we’re guessing you’re proficient in your career, maybe even an expert at your craft – whether that’s proposal management, writing, designing, or business development. But being great at your craft doesn’t mean you’ll be great at running your own business.

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March 9, 2022
5 Benefits of Hiring a Business Consultant

There are many reasons organizations may look to an outside consultant. Whether it’s bringing a fresh perspective and dedicated support to a large project, entering a new market, winning complex government contracts, or strategizing an all-encompassing brand refresh, consultants can bring a new perspective and much-needed expertise to your business.

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